Universal Language
Universal Language is a brand born from a love of football, the sport that crosses borders, trancends language, and unites nations. Their designs speak to specific moments, motifs and mottos from the fanbases theyโre for, no platitudes or generic fluff here.
We began with two shoots, to market the Hibernian, and Heart of Midlothian collections. These were held in locations dear to the fanbases of each clubs, and styled to preserve the distinct identity of each club, but retain the attention to craftsmanship and connection that is synonymous with Universal Language.
Then, as the ranges expanded, we moved to a studio location, where we shot a mix of both flatlay and lifestyle pieces.
When the Scotland collection was ready, again we shot a combination of studio and location imagery, with threads of 90โs nostalgia running through both shoots as a visual call back to the last time Scotland qualified for the World Cup.
Scotland ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ
Hibernian FC๐ฅฌ
Heart of Midlothian FC๐ฑ๐ป
