The Tow Bar

Whilst lockdown created problems for businesses all over the world, it created opportunities for some too! This was certainly true for the team behind ‘The Tow Bar’, who used their enforced time off from other jobs to create this one of a kind full service mobile bar. The ‘Tow Bar’ was intended to stand out from the crowd of gin and prosecco bars, catering to weddings, parties, and corporate events.

In order to help the bar launch, I was approached to create a lifestyle shoot, showcasing not just the bar, but the kind of event it could cater to. Two groups of people were arranged over two consecutive sessions, one fitting a party aesthetic, the other looking like a wedding. It was crucial for the bar to show the sociable atmosphere created whilst gathering around the bar, especially when the optional fire pit was put to use!