Hibernian FC 2024/25 Away Kit Shoot

Iโ€™ve shot a number of kit and season kicket campaigns for Hibs now, but this one was a favourite!

The first was that it was challenging. We wanted to run 2 set ups, one with coloured backdrops, one with white, and shoot players on both, but at the last minute we added an extra concept Iโ€™d been thinking about, so we ended up running 3!

Iโ€™d shoot one set up, then move to position 2, and whilst there, the team would transform position 1 into position 3, which would then become position 1 for the next shoot and so on and so forth.

The result was an extremely varied set of images, with crisp, clean white backgrounds, which emphasised the white kit, and highlighted the green details, poppy, coloured backgrounds, and black.

I was pleased with all of the outcomes, but most pleased with the black backdrops, the idea of combining long exposure effects with flash had been something Iโ€™d been kicking around for a while, so seeing it come to life was a super rewarding experience.